The business of packaging is the forte of RMCL. Taking this strength ahead RMCL has now ventured into offering exciting solutions for Gift and Special Occasion Packaging with a range of Gift Wrapping, Presenting and Gifting items.
This vertical functioning with the brand name ATTRACT offers an exciting collection of traditional and contemporary gift wrapping, gift presenting and gifting items.
With gifting having evolved from being just a simple ritual to one that is highly innovative and driven by personal tastes RMCL sees huge potential for growth for brand ATTRACT. This vertical offers gift packaging items for traditional occasions like weddings, festivals, anniversaries, birthdays etc. It also offers corporates the opportunity to customize and present gifts in the form of incentives to employee or vendors on special occasions and during festivals.
With this sector largely being unorganized in India, RMCL sees a huge opportunity to corporatise it, channelise it in a professional manner and build a profitable brand with ATTRACT over a short period of time.